Google and Sony: Match made in heaven?
A little off topic but given Bill Gates’ CES speech today we thought we’d discuss the impending xbox360/PS 3 duel for the home entertainment crown.
Gates today confirmed what most people already knew. The Xbox brand is more than just a games console for teenagers but a Trojan horse designed to be the centre piece of home entertainment – streaming TV, movies, music, gaming, voip, file sharing all in one box.
Sony while traditionally being way ahead in PS2 install base has struggled to compete against Microsoft’s XBOX live service. Sony doesn’t seem to be able to cope with the infrastructure demands of providing such a service. They also seem to lack a business model to actually drive revenue from the online facilities (unlike Microsoft) which is bewildering especially given they own content from Music and Pictures.
This is where Google could really help Sony in three distinct areas:
1 – Google understand network infrastructure, they are building data centres around the world that could be used to house a central cohesive PS3 online service removing a massive headache for Sony and a competitive advantage for Microsoft.
2 – Google could deliver ad-sense to the PS3 service, providing revenue to Google/Sony/Content provider and free movies/music/TV shows to PS3 users trumping the paid for Microsoft service.
3 – How about viewing Youtube and other Google content on a PS3? Given that the PS3 comes with a Linux distro it must be possible to deliver Youtube and all other Google services such as Docs and Spreadsheets/Gmail etc etc over an online service for PS3.
Sony get an online service to match or surpass Microsoft, as well as becoming the de facto hub of home entertainment in the living room with an ad generated business model for content.
Google get access to 75 million users (the PS3 account could be a Google account) and sell ad-sense to deliver new content.
But best of all, wouldn’t it be good to see a good fight between Microsoft and two of its biggest competitors?
(disclaimer: we own all available consoles on the market today and love them all, there are no fan boys here!)
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